のうがき
Noun
1.
advertising the excellence of one's wares, boasting, self-advertisement
2.
statement of the virtues of a medicine, description of the virtues of a drug
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この薬の能書きには、副作用についても詳しく書かれている。
The description of this medicine also details the side effects.
薬局で新しい風邪薬を買ったら、箱の裏に詳しい能書きが載っていた。
When I bought new cold medicine at the pharmacy, there was a detailed description of its virtues on the back of the box.
彼は自分の能書きばかりで、具体的な行動が伴わない。
He's all talk and no action (only self-advertisement, no concrete action).
新製品の能書きを魅力的に書くことが、マーケティングの鍵となる。
Writing an attractive description of a new product's virtues is key to marketing.
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